Description of the ecolabels landscape and flexible PVC applicability


InnoleicTM products have been certified under the USDA Biopreferred® program. These certificates can be found under the technical information area.

Ecolabels are mostly voluntary marks that can help consumers and professional purchasers identify food, products, or services that meet specific environmental performance criteria. These criteria range from certificates of origin, through the measurement of human or environmental impact, to complex evaluations of a product’s life cycle with clear metrics.

In recent years, governments, agencies, and private sector initiatives have implemented several eco-label schemes. These certifications result from regulations and a growing consumers’ demand for sustainability information to better understand the footprint of goods and make more informed choices.

There are several certification areas for Ecolabels, including food, energy, services, and other. For the flexible PVC market, ecolabels cover a wide range of certifications, such as biobased carbon, carbon Footprint, general sustainability, lifecycle analysis, low toxicity/ecotoxicity, Low VOC emissions, recycling, and phthalate free.

These marks have proven to be quite useful in communicating sustainability to consumers, that are increasingly making purchase decisions based on product eco-friendlyness.

A recent study conducted by Nielsen, as seen in the charts, shows that the consumer awareness is growing in past years, and it is greater in younger generations. This new market demand is determining new potential for products with sustainable claims, and ecolabels are key in communicating these claims to the general public.